SSWF – De Young Staging
Introducing: Yong Kwon with De Young Staging serving the Greater San Fransisco bay Area.
How long have you been in business?
Are you solo or have a team?
Describe any specific challenges you are facing
It doesn’t happen often, but sometimes homeowners are not ready for us to do the staging due to their busy schedules. We sometimes we have to work around their schedules to accommodate them.
What got you into staging in the first place?
Prior to staging, I owned a floral and event production company that was an affiliate member of the Silicon Valley Realtors Association. I had the opportunity to work for their galas and auctions and the realtors who attended were impressed with my event setup and suggested that I should try staging and interior design.
I already had a passion for interior design and the realtors really were the ones who opened the door for me. I feel that staging is similar to the weddings and corporate events I use to do for my floral and event production company—it’s a special event for homeowners and it let me be creative while working with budgetary and time constraints. I love that every home is a blank canvas for me to showcase the beauty of the home.
What was your previous career?
Prior to staging, I owned a floral and event production company for 15 years. I did mostly weddings and corporate special events and have had the opportunity to work at high-end venues like Half Moon Bay Ritz Carlton, San Francisco City Hall and San Francisco Science Museum.
What do you know now that you wished you knew on your first day of business?
I first started staging with the rental furniture, based on the recommendation from another staging company, but I quickly realized that I needed my own furniture to create my own style and design.
What has been your biggest business challenge and how did you overcome it?
I had one of my biggest projects one week but I got into a car accident and was hospitalized. Even in the hospital bed, I was on the phone with my staging crew to execute the project as I envisioned it. After I was discharged I went to the client’s home in the full body cast, sat in the wheelchair to oversee my team’s work to make sure everything went as I have planned.
What objection have you heard from a client and how did you overcome it?
We sometimes run into clients who don’t always have the same vision for their space. One particular client didn’t agree with the bold accent colors for one of the rooms and preferred more a more natural color palette. We were able to have a conversation with her to really understand her vision and were able to make adjustments based on her request within the same day. She was very happy with the outcome and became one of our biggest clients.
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