SSWF – OnStage Online

Introducing: Todd McAllister with OnStage Online

How long have you been in business?

14 years

Are you solo or have a team?

Have an AMAZING staff of 35 at 2 locations

Describe any specific challenges in this picture.

This room was a secondary random use space. Buyers could use it in many different ways. When you have a space that is not defined as a specific use, buyers will focus their energy on what the use can be rather than looking at the entire home. It is a stager’s job to give purpose to rooms thru effective strategic staging. Based on prior jobs in this neighborhood, we knew buyers would love having a secondary living space in this home.

What got you into staging in the first place?

I got started in staging by accident. My neighbors had a listing dying on the market. I told them to have the property staged. I explained to them what the process of staging was. The next week, they called me and wanted to have the home staged. Two weeks later, they got an offer on the home. At that point, my staging business started.

What was your previous career?

Visual merchandising at Nordstrom

What do you know now that you wished you knew on your first day of business?

I wish I had invested in some type of inventory system… it doesn’t matter how big you are… GET A SYSTEM THAT WORKS FOR YOUR BUSINESS MODEL. It took me many years to learn to let go and delegate. “You have to let go to grow”.

I learned over the past 14 years that this is a business where you need to wear many different hats…
Marriage counselor
Grief counselor
To name just a few

You can’t take yourself too seriously. Selling and buying a home is very stressful. Make the process fun for the sellers.

What has been you biggest business challenge and how did you overcome it?

To date, my biggest challenge to continually work on is the art of letting go and delegate tasks. When I began to delegate tasks that I didn’t enjoy doing, the business began to flourish. You have to admit to yourself that you can’t do everything. Find out what part of the business you enjoy, then focus your energy on that part. You have to be ok with things going wrong.`. You have to allow people to try and fail. Failure is a part of learning. Empower your employees to make decisions.

What objection have you heard from a client and how did you overcome it?

I have heard every reason over 14 years of why people don’t feel it necessary to stage. 14 years ago, selling staging was much harder. It was new and people had not really heard of it. It was a lot of educating agents and homeowners. I focused my educating energy on agents more than homeowners. I figured agents were the ones who would either use my services or recommend my services to their clients.

To be successful in selling jobs, you have to be genuine. You have to believe in yourself. You need to be invested in the client emotionally and listen to them. Actually care about them. If you just go thru the motions of selling a job, you are not likely to seal the deal. When you invest your emotion and time with a client, they will in turn believe in you .

Over the years`I have given bids that were not the cheapest. But because I listened to their needs and took the time to connect with them and take this one element of the sale off their plate, they went with us…

See more of Todd’s work in his Instagram page and his Facebook page.

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