SSWF – Refined Interior Staging Solutions

Introducing: Helen Bartlett with Refined Interior Staging Solutions.

How long have you been in business?

Since 2011

Are you solo or have a team?

Solo (one part time as needed assistant)

Describe any specific challenges you are facing.

For growth, I need to add to my team. Finding the right fit, someone with flexibility, talent and willing to work flexible hours/days and reliable, seems to be the biggest challenge. Adding additional help to manage warehouse would also allow more time to be more creative and efficient with business.

What got you into staging in the first place?

Loss of a corporate job in 2008, I had the opportunity to reinvent myself with a background in real estate, interior design, retail store ownership, sales and marketing. It was the perfect fit for a home staging career.

What was your previous career?

Sales and Marketing, Interior Design

What do you know now that you wished you knew on your first day of business?

To get business systems in place while you are new, before you grow and still have your business and assets under control. Because of the unexpected rate of growth in business, if you don’t keep up with this early on, it can become a daunting task to run your business efficiently which will cost you time and money in the long run.

What has been your biggest business challenge and how did you overcome it?

My biggest challenge has been the rate of growth and trying to find the right space to warehouse my inventory. Accomplished in 2015, I was able to secure a place where all my inventory was under one place instead of 5 different locations. By doing this, I became more efficient with my time and money.

What objection have you heard from a client and how did you overcome it?

Typically the most common objection from clients is the “cost” of home staging. By giving them a chance to understand the value vs cost, the cost of the actual home staging resulting in a quicker sale and typically for more money.

Several homes I’ve staged have been under contract within hours or days of listing. This has saved clients the long term “holding” costs of monthly fees including mortgages, taxes, insurance, utilities, etc. that they typically don’t think of as the “cost” of home staging. When you explain this to them, they are more open to understanding the value of what you are bringing.

See more of Helen’s work in her Instagram page and her Facebook page.

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