SSWF – Leslie Anderson Interiors

Introducing Leslie Anderson with Leslie Anderson Interiors serving Northern VA, Washington DC, and Maryland.

How long have you been in business?

I have been in business for almost five years.

Are you solo or have a team?

I am solo.

Describe any specific challenges you are facing.

I just moved my inventory into a warehouse and am trying to “fit” everything into the space that I could afford. The challenge is making it fit vertically!

What got you into staging in the first place?

When people visited my home they commented about how comfortable and inviting it made them feel. They would ask me to help them create that same appeal in their homes. Then a friend of mine started rehabbing properties in Washington DC and when I visited the properties I found myself moving the staging items around to make it look better. That is when I decided that I should maybe try this as a career!

What was your previous career?

I serviced and sold employee benefit plans for several insurance companies.

What do you know now that you wished you knew on your first day of business?

When I first started staging I felt like it would be easy for me as I had such a passion for making rooms look inviting. What I have learned is that each staging creates a challenge whether it’s an odd shaped room, the placement of chandeliers, how to make your inventory work in the space, etc. What seemed so easy really wasn’t, and there was so much more to consider other than the obvious. As with anything, you will make mistakes when starting out but the only way to get better is to recognize those mistakes

What has been your biggest business challenge and how did you overcome it?

The biggest business challenge for me has been to identify what services will provide me with a balance of building strong client relationships and remaining profitable.  There are so many different business models for this industry and it is hard not to replicate something that has been successful for someone else. However, through trial and error and through accessing the needs of my clients, I have been able to find that balance.

What objection have you heard from a client and how did you overcome it?

My biggest objection is typically my pricing as my pricing model is on the higher end of staging. I always promote the value that clients will get with my stagings, including the use of designer accessories and artwork, custom furnishings and a more detailed approach to my stagings since I work on my own. Clients recognize the difference when the staging is completed. Most all of my business has been from referrals and people who have seen my work. The value of the staging is worth the price!

See more of Leslie’s work on her Facebook page.

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