SSWF – Design2Sell
Introducing Barbara Heil-Sonneck with Design2Sell serving the Metro Atlanta area.
How long have you been in business?
I have been in business since 2007.
Are you solo or have a team?
The Design2Sell team consists of around 20 members.
Describe any specific challenges you are facing.
A specific challenge we are facing at the moment is finding an efficient inventory management system that we can implement in the fast paced nature of our business, and finding the right system that is easy to implement and sustain with our resources.
What got you into staging in the first place?
After an international management career in the corporate world I decided to fulfill my passion for Real Estate and Design in 2001. I would buy run-down spaces and turn them into beautiful places to live in on a budget. This would increase the profit line, setting the stage for closing the sale by increasing the desirability of a product. Out of this concept, Design2Sell was ‘born’.
What was your previous career?
I had a career in International Management overseeing a team of over 300 people.
What do you know now that you wished you knew on your first day of business?
I wish I had more of an industry-specific road map, as well as an established, strategic plan set forth in advance — an established process set from the beginning.
What has been your biggest business challenge and how did you overcome it?
Our biggest business challenge is having rapid growth and not having equivalent resources. The company had been managed like a corporate business, so we switched gears and are now operating with more of a small business approach. We are focusing much more on customer satisfaction to prepare for our next level of growth.
What objection have you heard from a client and how did you overcome it?
The biggest objection is the price for staging. To overcome this we educate the clients on the steps involved in the staging process and also the multiple benefits that come along with staging. The biggest benefit being that when you invest in staging, you can expect an average return of 297% and the cost of staging is always less than your first price reduction.
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